Bettersize opens new Shenzhen office to expand global support

Bettersize Instruments has opened a new Shenzhen office to strengthen sales, R&D, application development and after-sales service as it pushes deeper into global markets. The move underscores the company’s focus on customer partnerships and broader support across pharmaceuticals, food, cosmetics, coatings, batteries and advanced materials.

Why it matters: - Bettersize Instruments is expanding the infrastructure behind its particle size and materials science business. - The Shenzhen office gives the company more room to support customers, develop applications and extend service across multiple industrial markets. - The move signals Bettersize’s push to pair product development with closer global customer engagement.

What happened: - Bettersize Instruments opened a new office in Shenzhen, Guangdong, China. - The company marked the launch with a grand opening ceremony that included leadership, teams from Shenzhen and Dandong headquarters, and other stakeholders. - The event included a lion dance, a blessing ritual, a ribbon-cutting and a cake-cutting. - Founder and CEO Qingyun Dong said the Shenzhen branch has grown rapidly since 2019.

The details: - The Shenzhen office is set up to support sales, marketing, R&D, application development and professional after-sales services. - The office is described as a modern, fully equipped environment. - Bettersize says the expansion supports reliable, high-performance particle analysis solutions for customers in pharmaceuticals, food, cosmetics, coatings, batteries and advanced materials. - The company says it has more than three decades of expertise in particle analysis and material characterization. - Bettersize’s instrumentation covers particle size, particle shape and material characterization. - The company says its tools support R&D, quality control and production. - Bettersize listed its social media presence on LinkedIn, Facebook, YouTube and X.

Between the lines: - The Shenzhen office gives Bettersize a larger operational base in a major Chinese technology hub. - Dong framed the expansion as part of a broader effort to strengthen technological capabilities, expand international reach and deepen collaboration with partners and customers. - The announcement also places customer support and application development alongside product innovation, not as separate functions.

What's next: - Bettersize will use the new office to widen collaboration with partners and customers. - The company is positioning the Shenzhen site as part of its global expansion strategy. - Dong said the facility represents an ongoing commitment to shaping the future of material characterization worldwide.