SPARK 2026 adds iGaming 3Tech stream in Sofia

Eventus International is expanding SPARK 2026 in Sofia, Bulgaria, by adding a dedicated iGaming 3Tech conference stream focused on MarTech, FinTech and RegTech. The combined event is designed to give gaming operators, suppliers and regulators one place to discuss growth, payments and compliance from 19-20 October 2026.

Why it matters: - SPARK 2026 now brings together gaming growth, payments, affiliates, compliance and technology under one event. - The added iGaming 3Tech stream reflects how product performance, payments infrastructure and regulation are becoming connected in Southeast Europe’s gaming market. - The expanded format gives sponsors, exhibitors and delegates one venue to reach operators, payment leaders, marketers, compliance teams and regulators.

What happened: - Eventus International announced an expanded SPARK 2026 conference in Sofia, Bulgaria, for 19-20 October 2026. - The event will now include a dedicated iGaming 3Tech conference stream. - SPARK will continue to cover software, payments, affiliates and revenue growth. - iGaming 3Tech will focus on MarTech, FinTech and RegTech.

The details: - Day one, on Monday 19 October 2026, will focus on product, payments and acquisition. - Day one topics include retention versus acquisition, payments as a conversion lever, retail gaming in a digital-first world, modernising the retail gaming floor, and balancing compliance with user experience in multi-jurisdiction markets. - Day two, on Tuesday 20 October 2026, will focus on scaling with confidence. - Day two topics include the shift from SEO to AIEO, the changing role of affiliates, responsible AI in marketing under the EU AI Act, and channelisation, competition and tax yield in CEE licensing models. - A separate Tuesday 20 October 2026 iGaming 3Tech stream will examine how data, regulation and performance are reshaping regulated gaming growth. - iGaming 3Tech sessions will cover regulation embedded into systems and workflows, first-party data and personalisation, and balancing compliance with profitability in Europe. - Featured speakers include Antony Jordan of ODDSET Sportwetten GmbH, Robert Stoica of Winbet, Sarafina Wolde Gabriel of Rightlander, and other executives, consultants, academics and founders. - SPARK 2026 also lists speakers from Black Lantern Media, Casino Marketing Academy, University of Vienna, Kyborg.ai, Westhoff Van Namen, CasinoNieuws.nl, BitMEX, Gambling SEO Services LTD, Sense4Gaming and Key2Law. - The event says more speakers will be announced. - Register for SPARK 2026 - Eventus International says a limited number of sponsorship opportunities remain available. - Lou-Mari Burnett, chief operating officer at Eventus International, is the contact for sponsorship packages.

Between the lines: - The merger of SPARK and iGaming 3Tech signals a broader industry pivot from siloed discussions toward integrated conversations about growth, regulation and technology. - The programming emphasis suggests operators are under pressure to improve performance while adapting to AI, compliance demands and changing affiliate models. - Bringing MarTech, FinTech and RegTech into the same conference track may help vendors sell into more buying committees at once.

What's next: - Eventus International is still filling the speaker roster and sponsor lineup for SPARK 2026. - Interested organisations can pursue the remaining sponsorship packages through Lou-Mari Burnett at Eventus International. - Attendees can register now through the event page ahead of the October conference.