Software Pro Digital expands pet industry push with New York Vet and Hershey expo appearances

Software Pro Digital will exhibit at New York Vet in Manhattan and the Pet Boarding and Daycare Expo in Hershey after meeting with pet businesses at SUPERZOO 2026 in Las Vegas. The company is using the events to showcase SEO, paid media and AI-driven tools for veterinary clinics, boarding operators and pet brands.

Why it matters: - Pet businesses are under pressure to turn search visibility into bookings, repeat customers and higher occupancy. - Software Pro Digital is positioning itself as a specialist partner for that shift, with tools that connect marketing, operations and follow-up. - The company is also trying to deepen its footprint in a sector where owners are looking for help with both growth and efficiency.

What happened: - Software Pro Digital said it will exhibit at New York Vet at the Javits Center in New York City on October 29 and 30, 2026, in partnership with Napollo Software Design. - The company also plans to exhibit at the Pet Boarding and Daycare Expo in Hershey, Pennsylvania, from November 3 to 6, 2026. - The announcement follows Software Pro Digital's attendance at SUPERZOO 2026 in Las Vegas, where the team met with pet retailers, service businesses, product brands, veterinary companies, manufacturers, distributors, founders and operators.

The details: - At New York Vet, the company will focus on patient acquisition, local search visibility, online booking, communication and practice technology for veterinary clinics and animal hospitals. - Topics at the veterinary show include local SEO, Google Ads, Local Services Ads, reputation management, website performance, AI-assisted front desk communication and systems that connect marketing to daily operations. - At the Pet Boarding and Daycare Expo, the company will discuss local lead generation, occupancy planning, recurring revenue through packages and memberships, pet CRM systems, review generation and AI for bookings and after-hours inquiries. - Software Pro Digital is a member of the World Pet Association. - The company was named among the Top 15 Local SEO Companies globally in the Clutch Global Spring 2026 awards and among Clutch's Top 100 Fastest Growing Companies for 2026. - Software Pro Digital's pet and veterinary work spans dog businesses, cat businesses, pet care services, pet stores, pet ecommerce, direct-to-consumer pet brands, B2B pet suppliers, veterinary clinics and animal hospitals. - The company says it also works across pet ecommerce, pet nutrition and wellness, pet accessories, cat litter, pet technology retailers, multi-location pet retail, commercial dog wash systems and pet amenities for multifamily communities. - Outside pet, Software Pro Digital serves construction, home services, roofing, restoration, real estate, dental, medical, gyms, law firms, professional services, ecommerce and B2B companies. - The company is headquartered at 420 Lexington Avenue in New York City and says it has more than 150 employees across New York, St. Louis, the Bay Area, Harrisburg and global teams. - The firm was founded in 2015.

Between the lines: - The company's booth conversations at SUPERZOO pointed to a broader buying problem in pet care: marketing alone is not enough if systems, staffing and operations cannot support growth. - Pet operators also appear increasingly interested in AI tools that can speed up response times without losing the personal service pet owners expect. - Software Pro Digital is using the pet category to show a wider pitch: one firm handling search, ads, PR, automation, websites, CRM and booking workflows under one roof. - Measured results are central to that pitch. The company framed success around charged leads, top-of-search visibility and paid conversions rather than impressions alone. - In a recent analysis of three Google Local Services and Search programs for pet grooming, boarding, daycare and training operators in Florida, Maryland, Northern Virginia and Illinois, Software Pro Digital reported 1,311 charged leads on $22,885 of lead spend, with a blended cost per lead of $17. - In Tampa Bay, a multi-service pet business received 933 charged leads at an average of $12 per lead, with ads appearing at the top of search results on 98.65% of eligible impressions. - A pet training and boarding operator across Maryland and Northern Virginia received 150 charged leads at $18 per lead, with top-of-search visibility of 99.47%. - A cat boarding business serving greater Chicago received 228 charged leads at $38 per lead, which the company attributed to a dense metro market and a narrower service category. - A Virginia dog boarding and training facility has generated more than 2,700 paid conversions and more than 900 Local Services Ads leads after a website rebuild, SEO, Google Ads and Local Services Ads. - A Florida dog boarding and daycare facility saw search impressions grow by more than 1,500% after conversion rate optimization, SEO and paid search. - Tamara Belotti, president of Dancing Creek Farm, said, "They have helped us gain a lot more business." - Hamid Mahmood, founder and CEO of Software Pro Digital, said pet business growth often depends on linking customer acquisition, technology, follow-up and operations.

What's next: - Software Pro Digital plans to use the New York and Hershey events to build relationships with pet and veterinary operators across the Northeast. - The company expects pet businesses to face more pressure to show up in both traditional search and AI-generated answers, respond faster and convert first-time buyers into repeat customers. - Software Pro Digital also plans to launch a peer community for pet business owners and operators with roundtables, shared benchmarks, education on AI and automation, and discussion of marketing, hiring, operations and expansion. - Pet and veterinary business owners, executives and exhibitors attending either event are invited to connect with the team. - More information about the company's pet industry work is available through its pet marketing resources.

The bottom line: - Software Pro Digital is turning its pet industry work into a clearer growth strategy: show up where the buyers are, prove results with leads and conversions, and tie marketing to the systems that keep pet businesses full and growing.